As long as there are products like The Mom’s Ultimate Family Organizer, the harder it will be to force equality among most parenting relationships about whose responsibility it is to maintain and keep up a family (here’s a hint: it’s not just Mom). It will be harder for women who choose to work outside the home, it will be harder for men who choose to stay at home and babywrangle, it will be harder for everyone.

Can we quit with the gender stereotyping? Why can’t a family have their own organizer? Why can’t this be a shared or distributed responsibility? Why are people buying this crap?