
In Chinese, the word for America is meiguo. Meiguo means “beautiful land”. And it is. There is no place more beautiful, in my limited world view, than seeing New York City at night - the sky lit up with a thousand lights, or seeing a countryside in New England in the fall.
My mother, grandmother, and two uncles came to meiguo in the late 1960s. My grandmother was worried about my mom’s and my uncles’ futures and educations, so she brought them to the land of opportunity, where they would have their pick of the best colleges in the country, where they would eat good food and play sports with the best of people. In meiguo, you could be as rich as the princes and princesses of faraway lands. This is the promise that meiguo holds out to foreigners.
Before they came to meiguo, they learned the language - haltingly. English is a difficult language to learn from a foreigner’s perspective. You have to move your tongue and lips in a way that you have never done them before, so the result of hours of practicing was an accent that you just. could. not. get rid of. They knew it would take years of practice, but if it meant that they would be accepted in meiguo, then the practice was well worth the effort.
O, the images of meiguo they had were the traditional ones. They saw the glamourous actors and actresses, all White with beautiful skin and beautiful shiny hair. They looked forward to coming to meiguo, even if it meant leaving all of their friends and their lifestyle behind.
And they did. In the 1960s, they moved to meiguo. They enrolled in high schools, and enrolled in colleges, they got jobs - really shitty jobs, because that was all that their equality of opportunity afforded them. They did those shitty jobs so they could put food (American food) on the table, put clothes (American clothes) on their kids, so they can go to schools (American schools) and get a top rate education so they can succeed in this “meiguo”. They grew up, they learned the language, they had children, they moved around meiguo, searching for the pot of proverbial gold at the end of the tunnel that would allow their children to be successful, to be happy, and to enjoy life in meiguo, the most beautiful land in the world.
…
Fast forward to today. Or rather, Thursday. On Thursday, I found out about Abercrombie & Fitch’s new tshirt line. Normally, I am not a shopper of Abercrombie & Fitch, as their clothes are not my style.
But when I found out about these tasteless, offensive tshirts that mocked the way my family and my people speak, the deities which they respect and worship, and all of the other stereotypes that A&F decided to broadcast to the world, well, I was infuriated. Absolutely livid.
My friends, indulge me if you will for a moment. We’re going on a little trip here. I’m going to try to show you what it was like growing up for me. Hopefully you will then be able to appreciate, even for a moment, why those tshirts pissed me off.
In elementary and middle schools, I was one of the only students of color in my entire elementary school. I had White kids call me Chink to my face. They would make faces at me, drawing the corners of their eyes up with their fingers and thumbs to make it look like they had slanty eyes, just like me. If I spoke up, I was relegated to being nothing more than a “Goddamned Chink.” And coming home, crying, because of that, my mom and grandma would comfort me and console me, but tell me I have to do better than they did to even be taken seriously. I can’t get by with just being average. I have to excel.
In high school, I tried desperately to fit in to American culture, to be a part of meiguo. I permed my hair, I wore nail polish, I watched tv shows, I begged my mom to buy me the shoes, the clothes - whatever it took to fit in. And she did. And for the longest time, I think I did fit in. I forgot what it meant to be Chinese, to have that rich cultural heritage in my blood and as a part of my identity. I didn’t think of myself as Chinese at all, but thought of myself as White. I spoke the language perfectly, I got all of the jokes, I had the hair, I had the skin color. But even that wasn’t enough. Remember in high school when you had unrequited crushes? And how that would break your heart? “Why wasn’t I good enough? Is it because I dress funny? Is it because I’m too fat/skinny/short/tall/booby/non-booby?” I would ask myself all of those questions, but also another one, too: “Is it because I’m Chinese?”
In college, I have had White people tell me point blank that I was there not because I earned my place but because I filled a quota, despite having worked my ass off in high school and at my first college, earning above average grades. “You’re here because of affirmative action,” they cried. In college and in graduate school I felt the sting of being turned down for two jobs, and knowing in my heart, somewhere deep in my heart, that it was because I was Chinese. I’ve had people tell me, “I’m not racist - that you’re Chinese doesn’t make a difference to me,” in effect, completely denying and snubbing their nose into my cultural identity, although their ignorance and mine have allowed me to ignore the ramifications of those statements. I have had people laugh at me and call me Chink and Gook to my face. This happened in 1998. I have had to skip work or skip school and face possible work or school penalties because I wanted to celebrate Chinese holidays with my family.
And throughout my life, I have had people speak slowly and loudly to me because I apparently look like someone who doesn’t understand English. I have had White doctors suggest to me that I get plastic surgery so I can have the “fold” in my eyes, and appear more White. I have had people tease and insult and make fun and mock the food my people eat and the traditions we celebrate.
And just a couple of weeks ago, I remember calling my mentor in grad school and thanking him for having a profound impact on my life. It was all I could do to keep in my tears as I thanked him for recognizing and celebrating my cultural heritage. After so many years of assimilating within the White culture, feeling like I could really explore my Chinese American identity was so damned refreshing.
So when I saw these t-shirts that openly mocked and insulted my culture, my heritage, and my identity, based on fucked-up stereotypes of what A&F perceived people like me to be, I was more than just a little mad. I was more than just a little infuriated and outraged. Most of all, I was so, very, disappointed.
I was disappointed because in 2002, shit like this should not be able to happen. In 2002, we should be able to overcome stupid ethnic jokes because we (as a society) are better than that. And in 2002, Asian Pacific Americans should not be the only ones who are getting pissed off about how people of color are being marginalized in this society. I am disappointed because there are a lot of people who still don’t see why these shirts were offensive. I am disappointed because I was told that I should grow a thicker skin, that it was a joke, that I am not seeing the humor in the shirts.
Ha.
This man, Hampton Carney, a company spokesman for A&F, said, “We personally thought Asians would love this T-shirt.” He also issued an apology: “We’re very, very, very sorry,” Carney said. “It’s never been our intention to offend anyone.”
It’s funny. Josh and I were talking about this situation and we talked about how in the American society, if a wrong is committed, “I’m sorry!” is rushed out, regardless of meaning or intent. And Dana and I were talking about this situation and she said something in reference to an employee situation that made me think: “The most meaningful apology you could give would be to make sure this never happens again,” (talking about an employee who continually apologizes but repeatedly makes the same mistakes over, and over, and over…) and that is so true. A&F apologized, but for me? Too little too late. The best apology in my eyes would have come about a month ago, when the shirts were proposed. Hampton Carney should have stood up then and said, “We can’t run those shirts, we’re going to offend our Asian clients, it’s not right, it’s not appropriate, and we can do better than that.” But he didn’t. No one at Abercrombie & Fitch did, and that makes me sad. Sadder than you would imagine.
And all the apologies I’m hearing now? Let me give you some advice, sage reader. Never trust an apology that goes like this: “I’m sorry, but…” That “but” negates everything that came before it. Like the apology itself. “I’m sorry you felt offended, but that was intended to be a lighthearted joke.” And honestly? After all that has happened (both in the media and on the thread I started at 3WA), I am taking these apologies thrown here and there with a large vat of salt.
I hate that there are people who think this is an issue about being politically correct. It’s not. It’s about being respectful and sensitive, and not alienating 4% of the US’ population. It’s not about being thin skinned. And if it is, then so be it. I’m hurt, and I’m crying out over it. I’m fucking pissed off, and I wish more people were, too.
…
Yesterday, as the day evolved, I became restless and angry. I messaged Josh (who was waiting for me at home), “Do you mind coming with me to Abercrombie & Fitch tonight? I really need to go.” And he messaged back, “If you feel you have to go, then absolutely.” We went to A&F, and on the drive up, I was gearing myself up for a fight. A&F had supposedly issued a memo, recalling all of the tshirts, but some of the stores in California were still selling them. As we walked toward the store in the mall, I kidded around with Josh and made scowling, angry faces. “Do I look mad?” He just giggled at me.
Abercrombie & Fitch is an interesting study in cultural interactions. I was the only person of color in the store. Only. That included the mannequins and the posters of models wearing their clothes. The shirts were nowhere to be found. I felt like shaking the shoppers who were in the store, and asking them if they’ve even opened up a newspaper or a web browser in the past week. I was disappointed in them, too. We left, and went to get a snack before heading to the Apple store before heading home, but we passed by the A&F store once more. And in front of me were two Asian women walking into the store. I hope, hope, hope that they were in there looking to see if those tshirts were gone, and not there to shop. I just didn’t get that feeling, however.
…
I’m feeling somewhat mollified today, now that I’ve done what I can and made my peace, as the case may be. I’m not shutting up about this, though. We have been marginalized enough. Too much. And it’s not right, and I’m not going to stand for it. Not in my home, my country, my meiguo.